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We help your brand scale direct-to-consumer sales using the most effective digital channels available. In today’s digital-first world, ecommerce isn’t just a revenue enhancer, it’s the growth engine for brands. We have mastered social media, influencer marketing, digital ad plaforms, and a conversion-driven strategies that turn customer engagement into sales.

Case Study: Influencer Strategy for Social Commerce

Brand: Sofibella – Established in 2010, Sofibella is a Premium Tennis Apparel Brand.

Objective: Increase brand awareness, drive engagement, and boost eCommerce sales through an influencer-driven social commerce campaign on Facebook, Instagram and TikTok.

Challenges:

• Competing against established luxury sportswear brands.

• Educating consumers on the brand’s premium quality and performance benefits.

• Converting social media engagement into direct sales.

Strategy:

1. Influencer Selection & Tiers

Sofibella partnered with a mix of influencers to maximize reach, credibility, and conversion:

• Professional Tennis Players & Coaches (500K+ followers): Established brand authority by showcasing performance benefits.

• Luxury Lifestyle Influencers (100K–500K followers): Positioned the brand as a status symbol in high-end sports fashion.

• Micro-Influencers (10K–100K followers): Engaged with niche tennis communities for authentic word-of-mouth marketing.

2. Social Commerce Integration

• Enabled Meta and TikTok Shops for seamless in-app purchases.

• Used shoppable posts and videos to link directly to product pages.

• Provided influencers with exclusive discount codes and affiliate links to track sales.

3. Content Strategy

• Performance & Style Showcases: Tennis professionals demonstrated the apparel’s functionality on the court.

• Behind-the-Scenes & Lifestyle Content: Influencers shared match-day prep and off-court fashion moments.

• Influencer-Generated Content (IGC): Influencers post with #PlaySofibella for community engagement.

• Livestream Shopping Events: Hosted interactive Q&A sessions with athletes and stylists, offering limited-time discounts.

4. Performance Tracking & Optimization

• Measured Engagement Rate, Conversion Rate, and ROI per influencer.

• Used UTM tracking and pixel data to analyze traffic sources.

• Optimized by reallocating budget to top-performing influencers and refining content formats.

Results:

• 250K+ Impressions across Instagram and TikTok.

• 6% Conversion Rate from influencer-driven traffic.

• $2.5 ROAS (Return on Ad Spend) from the influencer campaigns.

Key Takeaways:

• Professional athletes gave the brand credibility, while luxury influencers reinforced exclusivity.

• Live shopping events drove urgency and direct sales.

• Affiliate tracking and shoppable posts streamlined the customer journey, increasing conversions.

This strategy successfully positioned Sofibella as a premium tennis apparel brand, turning social engagement into high-value eCommerce sales.